New College Durham Video Proposal
The brief
New College Durham is planning a targeted promotion of its Higher Education programmes, with a focus on subject areas offering Higher Technical Qualifications. To support this initiative, a series of videos will be created to highlight these key areas.
Proposal
A detailed breakdown of our approach to the project including the process, delivery and costs.
Video Development
Our video production approach combines creativity and strategy to deliver high-quality, impactful videos that capture attention and achieve results.
Video Development
Pre-Production
Using the brief, course information and taking steer from supplied videos, develop interview questions.
Using the developed interview questions, connect with interviewees prior to production to develop transcripts to help support art direction on shoot.
The interview is delivered by our strategy team with support from project management.
Develop a storyboard for the videos to show the story, transition and messaging.
Production
Record footage and art direct on location at NCD. This includes interviewing the agreed students or faculty, as well as capturing b-roll to support the course promotion.
This will include:
- Two videographers capturing footage
- Professional lighting and audio set up
- Art Director producing and directing content
- Management and video support from Project Management.
Post Production
Using the developed storyboard and video captured on location, edit footage and develop required supportive animation.
This includes creating music and embed into sequence.
Once approved, supply videos as high quality mp4s.
Delivery
Costs
All 7 videos below will be developed following the approach and breakdown on previous page.
Pre-Production
/ Alumni "where are they now"
/ Current Students
/ Staff
£1,250
Production
/ Sixth form centre and A level students
/ Uniformed Services
£1,875
Post Production
/ Creative industries
£7,500
Project Timeline
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Weeks
1
2
3
4
5
6
7
8
Pre-Production
Production
Post Production
Team Members
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Video
/ 2 Videographers
Strategy
/ 1 Strategist
/ 4 Dolor Sit
Creative
/ 3 Designers
/ 1 Lorem Ipsum
About
A detailed breakdown of our approach to the project including the process, delivery and costs.
A strategic brand and campaign agency
Partnering with exciting start ups, established national and celebrated global brands, we deliver meaningful design to create valuable and relevant brand experiences.
Born in the heart of Newcastle, growing brands worldwide.
LOCATION
UK/UAE
MEMBER OF
Design Business Association
COMPANY STRUCTURE
Private limited company
Some fast facts to reflect the years we’ve spent working hard to create impactful communications for our clients:
02
locations in UK and UAE delivering global projects
250+
Global and national campaigns created and delivered to date
40
Creative, strategic and focused thinkers make up the Coffee team
Days on the job. Founded in October 2005
19
Multinational clients with 5,000+ employees all with creative needs
95%
Of our clients have returned to brief in new projects
Multiple disciplines, everything covered
We combine strategy, knowledge, and creativity to develop ideas that brands and businesses can build on for years to come. Working closely with each client we deliver creative solutions that are not only compelling, but strategic and value driven.
Discovery
Strategy
Brand
Campaign
Digital
Environment
Film & Motion
Packaging
Services
Brand
Brand workshops
Brand naming
Brand positioning
Brand identity
Tone of voice
Brand guidelines and toolkits
Brand communication
Visual identity
Brand campaign
Brand Implementation
Brand build and launch
Services
Strategy
Brand Development
Buyer Personas
Marketing Plan
SEO
Social Media
Content marketing
Paid media
Campaign development
Lead generation
Website Strategy
Website Audit
Reporting & Optimisation
Services
Campaign
Inbound marketing
Foundational strategy
SEO
Content marketing
Campaign development
Website Strategy
HubSpot Integration
Website Audit
Social Campaigns
eCommerce
Content Development
Digital Installations
Our Marketing Division
Code Milk is our full-service digital marketing agency that supports businesses across all of their digital activity. As part of Coffee Design, our marketing division supports our client delivery, from discovery and strategy development to execution and brand management.
Grow
Strategy
SEO
PPC
Social Media
Display
Website Strategy
Onboarding & Training
Engage
Website Design
Content Marketing
Creative Development
Convert
Website CRO
Campaigns
Marketing Automation
Working with great brands
Our commitment
We are committed to creating a sustainable future through our design and marketing endeavors. Our mission is to positively impact the environment, enhance social well-being, and uphold strong governance practices.
EcoVadis helps us manage ESG risk and compliance, meet corporate sustainability goals, and drive impact at scale by guiding the sustainability performance improvement of our company and our value chain.
Clients by sector
Business Services
Guidant Group
Michael Page Group
NRG
Brierley J
Core HR
NCC
Computer and Electronics
RS Group
Netteam
Schneider
Keep
Aspire
Pinpoint
Xiaomi
FMCG
P&G
Nestlé
Heinz
Best foods
Kitco
Education
NCFE
South Tyneside College
Sora
Learning Curve Group
Energy and Utitlities
Lonestar
Fabricom Offsore
NWG
Trident
Financial Services
Gameplan
NMS
Government
NHS
HM Prison Service
Health, Pharmaceuticals, and Biotech
AGMA
Health Education England
NHS England
NHS Foundation Trust
British Dental Association
Hospitality
Grillas
Matfen Hall
Papa Ganoush
Spanish City
Manufacturing
Airbus
Nestlé
Kodak
Formica
TDX
Media and Entertainment
BBC
Amazon Music
Talk Back Thames
Non-profit
FairSquared
Bernicia
Gentoo
Cumbric
Real Estate and Construction
Kier
Tolent
Living Spaces
NBS
Ryder
Iamproperty
Retail
Rosebys
Morrisons
Nivea
Tommee Tippee
Husqvarna
Software / IT
Sage
Amazon
Microsoft
Swiftpage
ACT!
Intelygenz
Samsung
One Advanced
Access Group
Transportation and Storage
Newcastle International Airport
STC Marine
Interfreight Logistics
Our commitment
We are members of the DBA, the trade association for design in the UK, building the bridge between designers and businesses and championing effective design. The Design Business Association exists to promote professional excellence and to build productive partnerships between commerce and the design industry. The end goal is to promote functional design that improves the quality of people’s lives.
As members of the DBA, we are committed to following the guidelines set out by the DBA for its members:
- A project Best practice to achieve effective design solutions to better our clients’ businesses
- Competence in providing measurable value for our clients’ investments
- Professional indemnity
- Accurate and clear financial reporting
- Commitment to salaries and charge-out rates in line with UK benchmarks
- Continuing professional development of design processes and standards
- Confidentiality and professionalism
