Launching the powerphone for business

We created a B2B email campaign for the release of the new Galaxy Note20 and 20 Ultra smartphone. The brief demanded flexible outputs that could be localised across global markets. 

We began the campaign narrative with teaser messaging in the buildup to the Samsung Unpacked 2020 event, creating intrigue about the new undisclosed product in the Galaxy range. Then as the new smartphone was revealed, creating awareness of the product, generating website traffic and ultimately sales upon release.