Intelygenz - Software & AI
Polishing up a global AI brand
Deliverables
/ Brand Development
/ Web
/ UI/UX
/ Campaign
/ Social
The conversation starter
Will what got you this far take you the whole distance? In this case, across continents?
Intelygenz, a global AI and software company serving some of the world’s biggest B2B brands, approached us for a brand refresh to expand its presence in the US market.
The aha moment
While the company is made up of experts at the cutting edge of AI tech, it needed an outside perspective from a brand and marketing point of view. We collaborated on a deep discovery process, including staff interviews, brand workshops, and a comprehensive brand review. Intelygenz had already grown organically through several successful projects in Europe, but internal and external audience insight showed the need for a clearer, focused strategy and proposition to elevate it to the next stage in America.
What we did
Armed with our findings, we co-created a new brand strategy and digital identity. The streamlined brand architecture, enhanced online and social presence and targeted campaign activity made it more accessible to its B2B audience, clarifying its offerings and facilitating cross-selling. Intelygenz has gone on to make such an impact in the US that it’s since been acquired to become a key part of the VASS digital transformation group.
Delivered
– Brand development
– Web design
– UI and UX design
– Campaign assets
– Social media assets
“We needed to clarify our brand and communicate a complicated service offering in a consistent and understandable way – Coffee delivered on both counts.”
Chris Brown — COO Intelygenz
