PICO - VR Headset

A creative campaign to make fitness convenient anywhere with VR


/ Campaign

/ Messaging

/ Script

/ Film

/ Art Direction

For the launch of FitXR on PICO, we tapped into the VR workout space with a carefully conceived video ad. We devised narratives that would appeal to different potential customers, with the campaign messaging connecting these individual stories.

Finally, we created several compelling cuts of the video ads optimised for social media.