Driving brand awareness for a forward-thinking business utilities supplier

Wave is a new, modern, progressive national utility brand, created from the union of two established, proven regional entities. It brings together the best of their combined expertise and is designed for a digital, consumer-centric world – clean, simple, and easy to engage with.

Our aim creatively was to bring to life the new brand and give it ownership over key elements via an impactful brand campaign. We delivered this through a strong consistent colourway alongside a conceptual typographical approach.

The campaign was delivered across multiple channels with OOH giving us more freedom to deliver the creative with stand out and impact. We also developed multiple assets to roll out across digital platforms identified by the scheduled campaign plan.