Luxury design and packaging for exquisite confectionary in the United Arab Emirates

Our challenge was to develop the flagship Tamrah brand and its packaging in anticipation of an extension to the range. 

We carefully considered the pack architecture, simplifying elements to improve on-shelf communications. We ensured a consistent lockup of design elements across all packs, while expanding the brand colour palette to provide differentiation between flavours and improve how they stand out on shelves. These new colourways also helped us develop international packs with regional variance. A big part was taking the product imagery and really making it work harder to help convey this unique product.