Samsung
Celebrating 10 years of the Samsung Galaxy range
Deliverables
/ Deliverables
/ Brand
/ Messaging
/ Animation
/ Social
The original Samsung Galaxy smartphone was released in 2009 and since then the Galaxy series has become the company’s most-praised product range. To celebrate a decade of Galaxy we wanted to showcase the impact these products have had on their users by placing the consumer at the centre of the conversation. Using real life experiences that focus on people pushing themselves, to be their best and change the world around them—they look to Samsung to help them do this. It’s this inherent human curiosity that continues to drive the innovation of Samsung products.
‘Stay Curious’ reflects on the success of the Galaxy range over the last 10 years, celebrating the curiosity in us all that has led us to where we are today but also look forward to what comes next. It’s a promise to customers that Samsung will continue forging technological innovation and encourage them to continue down that path with them.
We’re celebrating the human curiosity and exploration that has driven and formed the Galaxy of today
The storytelling element helps demonstrate how Galaxy products enhance and support lifestyle and objectives of their users. Emotive advocate stories bring an authentic narrative to the range and how they have benefited individuals over the years.
Customer advocacy provides an authentic narrative to the 10-year anniversary campaign.
