Supporting the brand roll-out for a global accounting software giant

Sage is the market leader for integrated accounting, payroll, and payment systems, supporting millions of entrepreneurs across more than 20 countries. We have worked with Sage for over 18 years and witnessed a number of rebrands during this time—we were more than happy to be support with the launch of the new brand.

We delivered hundreds of assets spanning various brand touchpoints, providing guidance and defining principles of motion when animating a library of hundreds of icons and brand expressions.