Product range extension for Nivea Pearl & Beauty

We worked with Nivea on range extension and packaging development for their bestselling ‘Pearl & Beauty’ deodorant range. 

We were asked to consider the pack architecture for three new variants and any future additions. We knew the design for this beloved range had to be modern, sophisticated and feminine.

A minimalist approach looks to strip back the existing pack, allowing the logo and type to take greater priority. Subtle gradients distinguish the four variants but also reflect the iridescent colour spectrum found on a pearl or pearl oyster. The three new additions move towards an all-encompassing palette of soft neutrals (or ‘nudes’) bringing a new feeling of natural sophistication.