Last Night of Freedom - Strategy/Brand/Campaign
An exciting established business that needed a brand reset to support its growth plan
Deliverables
/ Strategy
/ Brand
/ Campaign
/ Web
Our brief was to rebrand the business and bring the offering to life. With such a fun proposition we wanted to give the business a strong, energetic identity that could be applied across all its core assets, including the new website.
We created a bold mark and applied it across all materials and comms—giving the business something they could apply with simplicity and consistency.
“We were all nervous to be rebranding our original ‘logo’. Once we began the process we could see that’s all we really had – a logo. Coffee helped us create the brand we were desperate for and we now have a brand for the future to help us deliver business growth.”
