Kitco
Packaging development for a luxury crisp brand
Deliverables
/ Brand
/ Messaging
/ Animation
/ Social
KITCO is a household name across the Middle East, serving quality snacks to families for over 50 years. Looking to penetrate the growing snack market within GCC with their gourmet snack ‘Kettle Cooked’—Kitco required a developed pack architecture that communicates natural quality ingredients to a health-conscious audience.
A key priority was creating space on the packaging to accommodate the health claim benefits. We looked to develop the existing pack architecture, adjusting the hierarchy of elements to provide more clarity on shelves.
Elevating the current brand perception from mid-market to a compelling premium option
A key priority was creating space on pack to accommodate the health claim benefits. We looked to develop the existing pack architecture, adjusting the hierarchy of elements, providing better clarity on shelf.
