Keep
Styling privacy: Branding for Keep’s portable private OS
Deliverables
/ Brand Identity
/ Messaging
/ Animation
/ Website
/ Social
Originally named COAST (Computing On A Stick), our client was looking to rebrand their product—a computer operating system built into a USB device—for a wider consumer market.
The brand wanted to confidently communicate that the USB operating system is secure, highly private and easily accessible. Our team was entrusted with overseeing every facet of the brand’s transformation, from naming and identity to UI design and social media strategy. We developed an identity that reflects the portable USB operating system in a secure and trustworthy manner while feeling at home in the B2C landscape.
