Reinvigorating the brand of a leading estate agent software and services company

iamproperty approached us to re-invigorate their brand and positioning and differentiate them in an increasingly competitive marketplace of estate agency software and services.

We worked to develop a new strategy, visual identity and positioning that would enable our client to take on their ambitious growth strategy with confidence.

We carefully positioned subbrands, ensuring the master brand came through first for brand recall, and we established a new visual identity that accommodated an array of product offerings.

We implemented a softer colour palette than is usually seen within the sector along with a set of animated characters and soft but impactful typography. A series of branded patterns and art-directed photography completed the new, distinctive visual approach. Finally, we created a launch video using fluid animation and clever transitions to communicate iamprtoperty’s seamless user experience.