Formica
Creating Formica’s innovative digital solution for interior designers
Deliverables
/ Campaign
/ Messaging
/ Digital
/ Product
/ Animation
/ UI/UX
Interior designers make up an important part of Formica’s customer base. Historically Formica would simply supply designers with samples and designers would work from there. Our brief was to create an online digital solution that would transform the creative process for designers working with Formica.
Through collaboration and thorough discovery, we were able to fully understand the selection process and how each audience type identified the right product and design for their project.
“The support especially through the early stages gave us confidence we were making good decisions to give the business, product and service a real point of difference in the industry.”
We developed UI and interface graphics to help users navigate and interact with the product. The challenge was to keep it simple and functional with the graphics serving as a clear navigational tool.
With the product built, we began to create and build out a campaign around the new digital solution. ‘See things differently’ became the lead line throughout. This helped us position the new way of working with the Formica product, bringing innovation into the design process.
The result was an innovative product and messaging for tech-powered creativity.
