Flymo
The cutting edge
Deliverables
/ Brand
/ Messaging
/ Animation
/ Social
Our concept is rooted in Flymo’s brand positioning statement of ‘Easier by Design’ – the idea that Flymo has a rich history of being at the forefront of technical innovation and development within the garden power tool sector.
Flymo’s participation in the recently launched of the Power for All Alliance, along with the new products set to be added to the Flymo range in 2022 mean Flymo remain at the cutting edge.
Create a fresh and modern Point of Sale concept, demonstrating how the designs will translate both in store, and online.
We have introduced a ‘cutting edge’ graphic as a visual representation of the concept. Designed to echo the forms and shapes of landscapes, terrain and gardens, it will give the new POS elements a clean and modern aesthetic.
A refreshed brand store on B&Q’s website (DIY.com) will see them implementation of the new design concept styling in order to give customers an consistent and homogeneous brand experience.
Taking the Flymo experience out of the store and into the (Covent) Garden.
Create designs for a sleek and modern Robotic Lawnmower experiential pop-up stand with the objective of growing, educating and converting sales of product.
Local interest and intrigue can be generated by wrapping the external surfaces of the container with a design that replicates a Flymo product so that the actual container becomes and over-sized Flymo box.
As visitors walk through the container, their journey will be ‘book-ended’ with large information panels that highlight the features and benefits of the EasiLife Robotic Lawnmower range.
Finally, both visitors to the stand and general passers by can collect a branded ice lolly to take away with them.
