A start up driven to bring support and eduction to people who need it most.

A new start up business working hard to build awareness of their unique offering and experience in a space where not much is understood or visible.

Cumbric asked for a brand that represented the offering but also aligned to the many stakeholders and audiences they needed to reach out to be able to serve. Our creative approach was to first spend as much time as we were allowed in and around the business to really understand the value and the services the business offered. The brand and campaign creative incorporated many stand out graphical elements alongside some emotive human imagery.