Design for the launch of Amazon Local

Amazon’s new B2B proposition offered local businesses the opportunity to tap into their extensive buyer data and audience insights to increase custom and footfall.

Markets ranged from traditional retail brands to restaurants and hospitality businesses. Each market, with its own slightly different audience, had the chance to target potential customers, region by region, via data and deep buyer insights.

The branded pin was developed to represent a highly targeted offering. This gave us a mechanism to use throughout the launch campaign to support the new proposition and tell the story and value to each specific audience.