Intelygenz - Software & AI
Polishing up a global AI brand
Deliverables
/ Brand Development
/ Web
/ UI/UX
/ Campaign
/ Social
Intelygenz, a global AI and software company serving some of the world’s biggest B2B brands, approached us for a brand refresh to expand its presence in the US market.
We collaborated closely with Intelygenz in a process including staff interviews, brand workshops, and a comprehensive brand review. This culminated in us developing a new brand strategy and digital identity. The revamped brand architecture and enhanced online and social presence streamlined the brand, making it more accessible to its B2B audience, clarifying its offerings, and facilitating cross-selling.
“We needed to clarify our brand and communicate a complicated service offering in a consistent and understandable way – Coffee delivered on both counts.”
Chris Brown — COO Intelygenz