Bernicia — Social Housing
Rebranding the North East's largest social housing group
Deliverables
/ Strategy
/ Brand
/ Evironment
/ Copy
/ Web
/ Literature
/ Livery
The North East’s largest housing provider was in need of a rebrand.
We began our journey with Bernicia with an extensive, and really worthwhile, discovery phase, which included focus groups from both customers and employees and a detailed brand audit.
We knew the new brand identity had to be friendly, approachable, professional and inclusive.
By removing the outer elements of the original ‘fortified’ design, the doorway created by the ‘n’ of Bernicia, reflects a welcoming, socially inclusive gateway.
“The rebrand has really hit our company values of positivity, openness and inclusivity.”
“Our new brand gave us visibility and awareness we never had before. The feedback has been from all parts of the business has been heartwarming.”
