Driving recruitment for innovation roles at Europe’s busiest airport

Heathrow is the busiest airport in Europe and expanding. Our brief was to create a recruitment campaign for an innovative role titled ‘Innovation Architect’. Part of the ‘Future Heathrow’ team, this role targets tech-savvy, future-focussed individuals. 

Our campaign utilised concepts that you would see in the latest sci-fi blockbusters with typographical animations to captivate and engage both active and passive job seekers, This approach led to over 300 applications, with 85% of respondents attracted by the social adverts.