Creating an innovative event stand for a Dubai-based confectionary business celebrating 40 years of business.

Best Foods sought to celebrate its 40-year legacy with an innovative event stand at Gulfoods, the Middle East’s largest food trade show.

We designed the stand for the 2020 show, working to honour Best Foods’ cultural legacy while also showcasing new product ranges to be launched to market. The design featured a dual language, Arabic-influenced theme, symbolising the fusion of tradition and modernity, reflecting Best Foods’ own brand evolution.