
Trident Utilities
Making business energy—simple
Deliverables
/ Brand
/ Messaging
/ Animation
/ Social



Trident work with businesses to deliver a full 360° energy consultancy





A simple yet iconic lozenge shape was created to be used throughout all brand comms. This ownable brand shape helps form the basis of the logo but also drives the brand with concepts of motion and comfort. Animation principals were developed to reflect the idea of forward movement and freedom of motion.

A simple yet iconic lozenge shape was created to be used throughout all brand comms. This ownable brand shape helps form the basis of the logo but also drives the brand with concepts of motion and comfort. Animation principals were developed to reflect the idea of forward movement and freedom of motion.


