Redefining what it means to visit, stay and play at Matfen Hall

Matfen Hall is a historic estate dating back to the 17th century and today a 53-bedroom hotel, restaurant, conference venue, spa and golf course. Matfen Hall came to us to increase footfall and revenue across all business areas with an emphasis on dining and overnight stays. 

We started by re-evaluating the brand’s approach to a holistic identity. With several business areas to consider we looked to identify Matfen as a personality in its own right and brought this through in the brand using tone of voice, art direction and typography.